Marketing & Communications Coordinator

Charlotte, NC
Full Time
Entry Level

We are an innovative and rapidly expanding express car wash startup, transforming the car wash experience with speed, efficiency, and superior customer service. As we scale, we are looking for a highly motivated and detail-oriented Marketing & Communications Coordinator to support our marketing efforts and help grow our brand presence. This is a dynamic role for someone who thrives in a fast-paced, startup environment and is ready to contribute to a variety of marketing and communications initiatives. 

Role Overview: The Marketing & Communications Coordinator will play an essential role in shaping and executing our public relations, marketing, and customer engagement strategies. You will manage external communications, coordinate events, create and monitor content, and lead digital customer interactions. This is a hands-on, fast-paced position where you’ll wear many hats and help shape the way customers interact with our brand. 

Ideal Candidate: 

  • You are a creative, driven individual with a passion for communication and storytelling 
  • You have a keen eye for detail, strong organizational skills, and the ability to juggle multiple tasks at once 
  • You thrive in an entrepreneurial, fast-paced environment and enjoy being part of a growing team 
  • You’re comfortable engaging with both the media and customers, creating meaningful content, and contributing to the overall success of a new brand 


Key Responsibilities 

Public Relations & Communication: 

  • Write and distribute press releases, blog posts, and other PR materials to increase brand visibility 
  • Manage and maintain media contact lists, pitching stories, and coordinating with media outlets to secure coverage 
  • Establish and maintain relationships with local chambers of commerce and other relevant organizations to build community partnerships and increase brand awareness 

Event Coordination: 

  • Coordinate and manage community events, including ribbon-cutting ceremonies, grand openings, and fundraising efforts for local causes  
  • Organize promotional events to engage with customers and enhance local presence, working with cross-functional teams to ensure seamless execution 

Social Media Content Creation + Digital Engagement: 

  • Plan and execute monthly content calendars, crafting engaging written and visual content for our social media platforms (Facebook, Instagram, LinkedIn, etc.). 
  • Write and schedule posts, ensuring content aligns with our brand voice and engages with our audience 
  • Monitor social media platforms, track engagement, respond to customer comments, and log interactions to enhance customer satisfaction 
  • Manage customer inquiries via Customer Support Email Inbox, Yelp, and Google reviews, ensuring timely and effective responses 
  • Facilitate communication between customers and on-site managers, addressing concerns and scheduling inquiries to maintain a positive brand reputation 

Campaign Support:  

  • Assist with the creation and execution of seasonal marketing campaigns 
  • Coordinate campaign timelines, assets, and deliverables 
  • Track and analyze campaign performance to identify improvements 
  • Support post-campaign reporting and insights for future campaigns 

Skills and Qualifications: 

  • 1-3 years of experience in public relations, communications, or a similar marketing role, preferably in a fast-paced or startup environment 
  • ​​​​​​​Strong writing and copywriting skills with the ability to create compelling, clear, and engaging content 
  • Excellent communication skills, both written and verbal, with the ability to build relationships with media outlets and local organizations 
  • Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously 
  • Comfortable working in a fast-paced environment and adaptable to change 
  • A self-starter with a proactive approach to problem-solving and the ability to work independently 
  • Proficient in social media platforms, content scheduling tools, and customer review management systems 
  • Willingness to travel 25% of the time for events, site visits, and other marketing-related activities 

Benefits: 

  • Competitive salary and benefits. 
  • Paid Time Off 
  • Health, Dental, and Vision insurance 
  • 401K Match 
  • Parental leave 
  • Opportunities for career growth and development in a rapidly expanding company 
  • A dynamic and collaborative work environment where your contributions truly make an impact 
  • Travel opportunities and expenses covered for on-site events and marketing initiatives 

If you're ready to bring your PR, communication, and marketing skills to an exciting startup and help shape the future of the express car wash industry, apply today! 

Note: This job description is intended to provide a general overview of the responsibilities and qualifications of the position and may be subject to change or modification to meet the needs of the business. 

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